Joico Color Balance Purple Duo
May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
The inside secret: It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
It’s the color of royalty and fittingly so, since our favorite new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into freshly washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.
The inside secret: Multi-Spectrum Defense Complex helps protect color from fading and losing vibrancy; our exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with each and every application.
